Willis Investment Counsel holds a diversified book of 117 stocks worth $1.8B as of Q1 2026 (disclosed May 5, 2026, a ~45-day 13F lag). This quarter they opened S&P GLOBAL INC and trimmed JOHNSON & JOHNSON. Their largest long position is JOHNSON & JOHNSON at 4% of the equity book.
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Use Arkolith to show Willis Investment Counsel's latest holdings, largest changes, and filing provenance.
Top-heavy: diversified book
Share of the disclosed book in its largest positions. A higher top-5 share means a more concentrated, higher-conviction portfolio.
36% mapped to company sectors
Direct operating-company sectors from our SIC-based security master. ETF/fund and unclassified holdings stay visible separately; this is not ETF look-through exposure.
Estimated $ traded · quarter-end prices, no cost basis
Bars show each stock's share of the portfolio. Click a row for its position history.
| # | Security | Value | Shares | % Port | Last move | History |
|---|---|---|---|---|---|---|
| 1 | Johnson And Johnson COM | $70.7M | 289.4K | 3.9% | ▼−21% Reduced · −76K sh | |
| 2 | Cisco Systems Inc COM | $64.7M | 834.1K | 3.5% | ▲+0.1% Added · +1K sh | |
| 3 | Lockheed Martin Corp COM | $55.1M | 91.2K | 3.0% | ▼−3.2% Reduced · −3K sh | |
| 4 | Texas Instruments Inc COM | $51.8M | 266.6K | 2.8% | ▲+0.3% Added · +753 sh | |
| 5 | Chubb Ltd COM | $50.1M | 153.8K | 2.7% | ▲+0.2% Added · +370 sh | |
| 6 | Pfizer Inc COM | $48.2M | 1.72M | 2.6% | ▲+0.3% Added · +4K sh | |
| 7 | Microsoft Corp COM | $42.0M | 113.4K | 2.3% | ▲+0.3% Added · +364 sh | |
| 8 | Paychex Inc COM | $40.3M | 437.0K | 2.2% | ▲+34% Added · +110K sh | |
| 9 | Exxon Mobil Corp COM | $39.0M | 229.8K | 2.1% | ▲+0.1% Added · +358 sh | |
| 10 | Accenture PLC COM | $38.6M | 194.8K | 2.1% | ▲+0.5% Added · +1K sh | |
| 11 | Merck & Company, Inc COM | $37.7M | 313.7K | 2.1% | —Held | |
| 12 | Hershey Co COM | $37.6M | 181.0K | 2.1% | ▲+0.2% Added · +417 sh | |
| 13 | Pepsico Inc COM | $35.6M | 229.1K | 1.9% | ▲+0.2% Added · +402 sh | |
| 14 | Home Depot Inc COM | $35.4M | 107.5K | 1.9% | ▲+0.2% Added · +233 sh | |
| 15 | Caterpillar Inc Del COM | $35.2M | 49.7K | 1.9% | ▼−38% Reduced · −30K sh | |
| 16 | Conocophillips COM | $34.0M | 257.4K | 1.9% | ▲+0.3% Added · +672 sh | |
| 17 | Medtronic Inc COM | $34.0M | 392.0K | 1.9% | ▼−1.3% Reduced · −5K sh | |
| 18 | Aflac Inc COM | $33.2M | 302.2K | 1.8% | ▲+0.4% Added · +1K sh | |
| 19 | Tractor Supply Co COM | $31.0M | 683.2K | 1.7% | ▲+0.8% Added · +6K sh | |
| 20 | Procter & Gamble Co COM | $30.3M | 209.8K | 1.7% | ▼−0.1% Reduced · −253 sh | |
| 21 | Automatic Data Proc COM | $30.2M | 148.5K | 1.6% | ▲+73% Added · +63K sh | |
| 22 | Quest Diagnostics, Inc. COM | $29.7M | 151.8K | 1.6% | —Held | |
| 23 | AT&T Corp COM | $29.4M | 1.02M | 1.6% | —Held | |
| 24 | Sanofi-Aventis COM | $29.1M | 604.0K | 1.6% | —Held | |
| 25 | Generac COM | $28.4M | 145.4K | 1.6% | ▲+1.6% Added · +2K sh | |
| 26 | Verizon Communications Com COM | $28.1M | 559.5K | 1.5% | ▲+1.8% Added · +10K sh | |
| 27 | Apple Computer COM | $27.7M | 109.1K | 1.5% | ▼−0.4% Reduced · −450 sh | |
| 28 | Eaton Corp COM | $27.6M | 77.1K | 1.5% | —Held | |
| 29 | American Electric Power Co COM | $26.7M | 203.5K | 1.5% | —Held | |
| 30 | Mcdonalds Corp Com COM | $26.4M | 84.8K | 1.4% | —Held | |
| 31 | Valero Energy Corp COM | $25.8M | 104.6K | 1.4% | —Held | |
| 32 | Shell COM | $25.8M | 277.5K | 1.4% | ▲+0.3% Added · +798 sh | |
| 33 | Darden Restaurants Inc COM | $24.0M | 122.6K | 1.3% | —Held | |
| 34 | Clorox Co Del Com COM | $23.8M | 230.0K | 1.3% | ▲+12% Added · +25K sh | |
| 35 | BHP Billiton Ltd COM | $22.9M | 315.0K | 1.3% | ▼−34% Reduced · −160K sh | |
| 36 | JP Morgan Chase & Co COM | $22.9M | 77.9K | 1.3% | —Held | |
| 37 | General Dynamics Corp COM | $22.9M | 66.7K | 1.3% | —Held | |
| 38 | Keysight Technologies COM | $22.9M | 81.0K | 1.2% | ▲+0.5% Added · +384 sh | |
| 39 | Duke Energy Corp New COM | $21.0M | 160.3K | 1.1% | —Held | |
| 40 | Chevron Corp COM | $20.7M | 100.0K | 1.1% | —Held | |
| 41 | Abbott Laboratories COM | $20.5M | 199.3K | 1.1% | —Held | |
| 42 | 3m Company COM | $19.8M | 136.6K | 1.1% | ▲+0.3% Added · +429 sh | |
| 43 | Lowe's Companies Inc COM | $19.7M | 83.4K | 1.1% | —Held | |
| 44 | Deere Co COM | $19.3M | 34.3K | 1.1% | —Held | |
| 45 | Emerson Elec Co COM | $18.3M | 139.6K | 1.0% | —Held | |
| 46 | W. W. Grainger, Inc. COM | $18.2M | 16.7K | 1.0% | ▲+1.1% Added · +189 sh | |
| 47 | Vanguard Small Cap Value ETF COM | $18.2M | 83.8K | 1.0% | ▲+6.4% Added · +5K sh | |
| 48 | American Express COM | $17.3M | 57.2K | 0.9% | ▲+1.0% Added · +556 sh | |
| 49 | Lab Corp Of Amer COM | $17.2M | 64.5K | 0.9% | ▼−0.8% Reduced · −506 sh | |
| 50 | Zoetis Inc COM | $16.5M | 140.0K | 0.9% | ▲+34% Added · +36K sh |
As-of date vs the date the SEC received each filing
| Quarter | As of | Filed | Positions | Value | Form |
|---|---|---|---|---|---|
| Q1 2026 | Mar 31, 2026 | May 5, 2026 | 123 | $1.8B | 13F-HR |
| Q4 2025 | Dec 31, 2025 | Jan 22, 2026 | 130 | $1.9B | 13F-HR |
| Q3 2025 | Sep 30, 2025 | Nov 5, 2025 | 127 | $1.8B | 13F-HR |
| Q2 2025 | Jun 30, 2025 | Aug 12, 2025 | 118 | $1.7B | 13F-HR |
| Q1 2025 | Mar 31, 2025 | Apr 16, 2025 | 117 | $1.5B | 13F-HR |
| Q4 2024 | Dec 31, 2024 | Jan 24, 2025 | 116 | $1.5B | 13F-HR |
| Q3 2024 | Sep 30, 2024 | Oct 11, 2024 | 113 | $1.5B | 13F-HR |
| Q2 2024 | Jun 30, 2024 | Jul 24, 2024 | 107 | $1.4B | 13F-HR |
| Q1 2024 | Mar 31, 2024 | Apr 24, 2024 | 107 | $1.5B | 13F-HR |
| Q4 2023 | Dec 31, 2023 | Jan 11, 2024 | 113 | $1.4B | 13F-HR |
| Q3 2023 | Sep 30, 2023 | Mar 7, 2024 | 109 | $1.3B | 13F-HR/A |
| Q2 2023 | Jun 30, 2023 | Mar 7, 2024 | 110 | $1.5B | 13F-HR/A |
| Q1 2023 | Mar 31, 2023 | Mar 7, 2024 | 110 | $1.5B | 13F-HR/A |
| Q4 2022 | Dec 31, 2022 | Jan 18, 2023 | 113 | $1.6B | 13F-HR |
| Q3 2022 | Sep 30, 2022 | Oct 12, 2022 | 111 | $1.4B | 13F-HR |
| Q2 2022 | Jun 30, 2022 | Aug 8, 2022 | 115 | $1.6B | 13F-HR |
| Q1 2022 | Mar 31, 2022 | May 16, 2022 | 116 | $1.9B | 13F-HR |
| Q4 2021 | Dec 31, 2021 | Feb 14, 2022 | 109 | $1.9B | 13F-HR |
| Q3 2021 | Sep 30, 2021 | Nov 17, 2021 | 110 | $1.8B | 13F-HR |
| Q2 2021 | Jun 30, 2021 | Aug 13, 2021 | 114 | $1.7B | 13F-HR |
| Q1 2021 | Mar 31, 2021 | May 17, 2021 | 116 | $1.6B | 13F-HR |
Holdings from SEC EDGAR 13F-HR filings, updated quarterly ~45 days after quarter-end. Public domain. The book and weighting are long equity only; disclosed put/call options are listed separately and excluded from those totals. The performance line is a simulation of the disclosed long book, not an audited return.