Wills Financial Group LLC holds a diversified book of 82 reported positions worth $274.8M as of Q2 2026 (disclosed Aug 14, 2026, a ~45-day 13F lag). This quarter Honeywell Aerospace Inc first appears in 13F filings, a listing rather than a purchase; they opened Badger Meter Inc and trimmed Berkshire Hathaway Inc-CL B. Their largest long position is Berkshire Hathaway Inc-CL B at 8% of the reported non-option book. Cloning the disclosed picks since 2025 would be +29% (+20.9%/yr). That is a simulation of the disclosed long book, not audited returns.
Following at the filing date actually beat the quarter-end book by 2.1 points over this window.
Growth of $10,000 cloning Wills Financial Group LLC's disclosed long 13F book, rebalanced on each filing date (so it reflects each quarter's actual reporting lag, ~45 days for the latest filing, with no look-ahead), total-return basis (dividends reinvested), derived from end-of-day prices. “Their reported book” values the same picks from quarter-end, before they were public. S&P 500 is SPY total return over the same window. Excludes shorts, cash, options and non-13F holdings. Not investment advice.
Top-heavy: diversified book
Share of the disclosed book in its largest positions. A higher top-5 share means a more concentrated, higher-conviction portfolio.
90% mapped to company sectors
+4 sectors below the cut, 8% together
Direct operating-company sectors from our SIC-based security master. ETF/fund and unclassified holdings stay visible separately; this is not ETF look-through exposure.
Estimated $ traded · quarter-end prices (an exit at the prior quarter-end), no cost basis
Other tracked managers holding the same core names as Wills Financial Group LLC
| Manager / fund | Shared names | Their $ in those |
|---|---|---|
| Innovator Capital Management, LLC | 8 / 80 | $2.9B |
| Swiss Re Ltd | 43 / 80 | $1.0B |
| Prospect Hill Management, LLC | 8 / 80 | $241.7M |
| Emerald Advisors, LLC | 34 / 80 | $661.1M |
| United American Securities Inc. (d/b/a UAS Asset Management) | 8 / 80 | $381.1M |
| Ardent Capital Management, Inc. | 16 / 80 | $192.5M |
| Greenbrier Partners Capital Management, LLC | 8 / 80 | $1.1B |
| Independent Investors Inc | 26 / 80 | $409.9M |
Ranked by the share of each fund's own book sitting in the names it shares with Wills Financial Group LLC: only funds sharing at least a tenth of the book qualify. Index giants, bank custody books and market makers are excluded. They hold everything, so their overlap says nothing.
Bars show each position's share of the portfolio. Click a row for its position history.
| # | Security | Value | Shares | % Port | Last move | History |
|---|---|---|---|---|---|---|
| 1 | Berkshire Hathaway Inc Del CL B NEW | $21.4M | 42.8K | 7.8% | ▼−2.9% Reduced · −1K sh | |
| 2 | Apple Inc COM | $16.3M | 56.2K | 5.9% | ▼~0% Reduced · −8 sh | |
| 3 | Palo Alto Networks Inc COM | $15.4M | 45.2K | 5.6% | ▼−8.7% Reduced · −4K sh | |
| 4 | Microsoft Corp COM | $13.1M | 35.2K | 4.8% | ▼−0.2% Reduced · −72 sh | |
| 5 | Alphabet Inc CAP STK CL A | $11.4M | 31.9K | 4.2% | ▼−6.8% Reduced · −2K sh | |
| 6 | Ishares Gold TR ISHARES NEW | $11.0M | 145.1K | 4.0% | ▼−0.8% Reduced · −1K sh | |
| 7 | Lockheed Martin Corp COM | $10.4M | 20.5K | 3.8% | ▼−0.7% Reduced · −137 sh | |
| 8 | Amazon Com Inc COM | $8.9M | 37.5K | 3.3% | ▼−0.4% Reduced · −158 sh | |
| 9 | J P Morgan Exchange Traded F ULTRA SHRT ETF | $8.5M | 167.4K | 3.1% | ▼−2.5% Reduced · −4K sh | |
| 10 | Procter & Gamble Co COM | $7.3M | 50.0K | 2.7% | ▲+0.5% Added · +233 sh | |
| 11 | Union Pac Corp COM | $7.1M | 26.0K | 2.6% | ▲+2.1% Added · +530 sh | |
| 12 | Chevron Corporation COM | $6.9M | 41.5K | 2.5% | ▲+0.6% Added · +247 sh | |
| 13 | Moog Inc CL A | $6.8M | 16.1K | 2.5% | ▼−1.0% Reduced · −168 sh | |
| 14 | Pepsico Inc COM | $6.8M | 49.9K | 2.5% | ▲+0.1% Added · +46 sh | |
| 15 | JPMorgan Chase & Co COM | $6.2M | 19.0K | 2.3% | ▲+4.4% Added · +802 sh | |
| 16 | Broadcom Inc COM | $6.2M | 16.5K | 2.3% | ▼−0.6% Reduced · −107 sh | |
| 17 | Essential Utils Inc COM | $5.8M | 152.3K | 2.1% | ▼−0.4% Reduced · −590 sh | |
| 18 | Danaher Corp Del COM | $5.4M | 28.4K | 2.0% | ▼−9.5% Reduced · −3K sh | |
| 19 | Sherwin Williams Co COM | $5.1M | 14.7K | 1.8% | ▼−0.8% Reduced · −115 sh | |
| 20 | Dominion Energy Inc COM | $5.0M | 73.6K | 1.8% | ▲+0.2% Added · +122 sh | |
| 21 | Kimberly-Clark Corp COM | $5.0M | 45.7K | 1.8% | ▼−1.0% Reduced · −480 sh | |
| 22 | Southern Co COM | $4.2M | 44.0K | 1.5% | ▼−1.5% Reduced · −693 sh | |
| 23 | Pfizer Inc COM | $4.1M | 172.2K | 1.5% | ▲+13% Added · +20K sh | |
| 24 | ALPS ETF TR ALERIAN MLP | $4.0M | 77.7K | 1.5% | ▲+2.5% Added · +2K sh | |
| 25 | CF Industries Hold COM | $3.6M | 33.6K | 1.3% | ▲+0.4% Added · +131 sh | |
| 26 | Marathon Pete Corp COM | $3.5M | 13.7K | 1.3% | ▼−0.1% Reduced · −17 sh | |
| 27 | Atlantic Un Bankshares Corp COM | $3.5M | 82.1K | 1.3% | ▲+3.8% Added · +3K sh | |
| 28 | Badger Meter Inc COM | $3.0M | 20.3K | 1.1% | ▲New New position | |
| 29 | NextEra Energy Inc COM | $3.0M | 34.0K | 1.1% | ▼−1.1% Reduced · −363 sh | |
| 30 | J P Morgan Exchange Traded F ULTRA SHT MUNCPL | $2.9M | 57.1K | 1.1% | ▼−4.5% Reduced · −3K sh | |
| 31 | Xylem Inc COM | $2.7M | 23.1K | 1.0% | ▲New New position | |
| 32 | Verizon Communications Inc COM | $2.7M | 63.2K | 1.0% | ▲+0.9% Added · +570 sh | |
| 33 | Brady Corp CL A | $2.6M | 28.1K | 0.9% | ▼−1.0% Reduced · −290 sh | |
| 34 | Goldman Sachs ETF TR ULTR SHOR BD ETF | $2.5M | 49.3K | 0.9% | ▼−2.2% Reduced · −1K sh | |
| 35 | Ishares TR ULTRA SHORT DUR | $2.5M | 49.2K | 0.9% | ▼−3.3% Reduced · −2K sh | |
| 36 | Netapp Inc COM | $2.5M | 16.0K | 0.9% | ▼−0.9% Reduced · −152 sh | |
| 37 | Visa Inc COM CL A | $2.5M | 7.1K | 0.9% | ▼−1.1% Reduced · −79 sh | |
| 38 | Merck & Co Inc COM | $2.3M | 17.9K | 0.8% | ▲+7.9% Added · +1K sh | |
| 39 | Schwab Strategic TR US DIVIDEND EQ | $2.0M | 63.3K | 0.7% | ▲+0.4% Added · +271 sh | |
| 40 | Norfolk Southn Corp COM | $1.8M | 5.8K | 0.7% | ▼−2.8% Reduced · −169 sh | |
| 41 | Ishares TR CORE S&P500 ETF | $1.7M | 2.2K | 0.6% | ▼−1.1% Reduced · −24 sh | |
| 42 | Tractor Supply Co COM | $1.6M | 51.3K | 0.6% | ▲+38% Added · +14K sh | |
| 43 | Eli Lilly & Co COM | $1.6M | 1.3K | 0.6% | ▲+29% Added · +296 sh | |
| 44 | Alphabet Inc CAP STK CL C | $1.5M | 4.1K | 0.5% | ▼−5.5% Reduced · −242 sh | |
| 45 | Exxon Mobil Corp COM | $1.4M | 10.5K | 0.5% | ▼−4.9% Reduced · −543 sh | |
| 46 | Deckers Outdoor Corp COM | $1.4M | 13.8K | 0.5% | ▲New New position | |
| 47 | First TR Exchange Traded FD RISNG DIVD ACHIV | $1.3M | 16.5K | 0.5% | ▲+4.0% Added · +629 sh | |
| 48 | Johnson & Johnson COM | $1.3M | 5.0K | 0.5% | ▼−1.4% Reduced · −70 sh | |
| 49 | Duke Energy Corp New COM NEW | $1.3M | 10.0K | 0.5% | ▲+3.9% Added · +374 sh | |
| 50 | Target Corp COM | $1.2M | 9.5K | 0.4% | ▲+18% Added · +1K sh |
This fund page is the Follow view. The Build view lets your agent pull holdings, quarter changes, overlap, and source filings through API or MCP.
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Use Arkolith to show Wills Financial Group LLC's latest holdings, largest changes, and filing provenance.
As-of date vs the date the SEC received each filing
Reported 13F total per quarter. Raw filing totals can include option notional.
| Quarter | As of | Filed | Lag | Positions | Value | Form |
|---|---|---|---|---|---|---|
| Q2 2026 | Jun 30, 2026 | Aug 14, 2026 | 45d | 82 | $274.8M | 13F-HR |
| Q1 2026 | Mar 31, 2026 | May 14, 2026 | 44d | 75 | $265.3M | 13F-HR |
| Q4 2025 | Dec 31, 2025 | Feb 11, 2026 | 42d | 73 | $261.7M | 13F-HR |
| Q3 2025 | Sep 30, 2025 | Nov 14, 2025 | 45d | 67 | $243.8M | 13F-HR |
| Q2 2025 | Jun 30, 2025 | Aug 13, 2025 | 44d | 69 | $230.4M | 13F-HR |
| Q1 2025 | Mar 31, 2025 | May 9, 2025 | 39d | 62 | $225.5M | 13F-HR |
Holdings from SEC EDGAR 13F-HR filings, updated quarterly, filed up to 45 days after quarter-end. Public domain. Book totals and portfolio weights cover reported non-option positions, which can include notes and warrants. Disclosed put/call options are listed separately and excluded from those totals. The performance line is a simulation of the disclosed long book, not an audited return.