The public view is the crawlable proof. The same sourced dataset is available through REST and MCP for agents, research scripts, and back-office tools.
| Date | Insider | Role | Action | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 27, 2026 | Cashman Kristina K | Director | Grant(A) | 11K | — | $0 |
| May 27, 2026 | Goldsmith-Grover Sarah | Director | Grant(A) | 9K | — | $0 |
| May 27, 2026 | Federico Richard L | Director | Grant(A) | 11K | — | $0 |
| May 27, 2026 | Braithwaite Andrew Robert | Director | Grant(A) | 9K | — | $0 |
| May 27, 2026 | Brand Daniel Jordan | Director, 10% Owner | Grant(A) | 11K | — | $0 |
| May 27, 2026 | Hernandez Jeffrey Robert | Director, 10% Owner | Grant(A) | 11K | — | $0 |
| May 22, 2026 | Geyer Clay Howard | Chief Operating Officer | Buy(P) | 8 | $6.90 | $55 |
| May 22, 2026 | Geyer Clay Howard | Chief Operating Officer | Buy(P) | 925 | $6.86 | $6K |
| May 21, 2026 | Geyer Clay Howard | Chief Operating Officer | Buy(P) | 45K | $6.51 | $293K |
| May 20, 2026 | Wegener-Beyer Jessica Michele | Chief Marketing Officer | Buy(P) | 3K | $6.46 | $20K |
| May 20, 2026 | Schmidt Michael Ryan | Principal Accounting Officer | Buy(P) | 7K | $6.98 | $50K |
| May 15, 2026 | Hernandez Jeffrey Robert | Director | Sell(S) | 5.8M | — | — |
| May 15, 2026 | Hernandez Jeffrey Robert | Director | Sell(S) | 5.8M | — | — |
| May 15, 2026 | Brand Daniel Jordan | Director | Sell(S) | 5.8M | — | — |
| May 15, 2026 | Brand Daniel Jordan | Director | Sell(S) | 5.8M | — | — |
| May 15, 2026 | Viking Cake BR, LLC | Insider | Sell(S) | 5.8M | — | — |
| May 15, 2026 | Viking Cake BR, LLC | Insider | Sell(S) | 5.8M | — | — |
| May 15, 2026 | Cynosure Group, LLC | Director, 10% Owner | Conversion(C) | 120K | — | — |
| May 15, 2026 | Cynosure Group, LLC | Director, 10% Owner | Buy(P) | 12.0M | — | — |
| May 15, 2026 | Cynosure Group, LLC | Director, 10% Owner | Conversion(C) | 120K | — | — |
| May 15, 2026 | Cynosure Group, LLC | Director, 10% Owner | Other(J) | 120K | — | — |
| May 15, 2026 | Cynosure Group, LLC | Director, 10% Owner | Buy(P) | 1.6M | $5.35 | $8.6M |
| May 15, 2026 | Cynosure Group, LLC | Director, 10% Owner | Buy(P) | 12.0M | $5.35 | $64.4M |
| May 14, 2026 | Vingo Jon Patrick Jr. | Chief Development Officer | Grant(A) | 95K | — | $0 |
| May 14, 2026 | Vingo Jon Patrick Jr. | Chief Development Officer | Grant(A) | 52K | — | — |
| Mar 20, 2026 | Viking Cake BR, LLC | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Viking Cake BR, LLC | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Spellmeyer Jacob Virgil | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Spellmeyer Jacob Virgil | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Pereboom Bryan Douglas | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Pereboom Bryan Douglas | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Brand Daniel Jordan | Director, 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Brand Daniel Jordan | Director, 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Viking Cake Fuel, LLC | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Viking Cake Fuel, LLC | 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Hernandez Jeffrey Robert | Director, 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 20, 2026 | Hernandez Jeffrey Robert | Director, 10% Owner | Other(J) | 5.8M | — | $0 |
| Mar 11, 2026 | Wegener-Beyer Jessica Michele | Chief Marketing Officer | Gift(G) | 28K | — | $0 |
| Mar 11, 2026 | Wegener-Beyer Jessica Michele | Chief Marketing Officer | Gift(G) | 28K | — | $0 |
| Mar 11, 2026 | Wegener-Beyer Jessica Michele | Chief Marketing Officer | Gift(G) | 28K | — | $0 |
| Mar 11, 2026 | Wegener-Beyer Jessica Michele | Chief Marketing Officer | Gift(G) | 28K | — | $0 |
| Dec 28, 2025 | Hernandez Jeffrey Robert | Director, 10% Owner | Gift(G) | 244K | — | $0 |
| Dec 28, 2025 | Hernandez Jeffrey Robert | Director, 10% Owner | Gift(G) | 244K | — | $0 |
| Dec 28, 2025 | Hernandez Jeffrey Robert | Director, 10% Owner | Gift(G) | 244K | — | $0 |
| Dec 28, 2025 | Hernandez Jeffrey Robert | Director, 10% Owner | Gift(G) | 244K | — | $0 |
| Dec 28, 2025 | Brand Daniel Jordan | Director, 10% Owner | Gift(G) | 125K | — | $0 |
| Dec 28, 2025 | Brand Daniel Jordan | Director, 10% Owner | Gift(G) | 125K | — | $0 |
| Dec 28, 2025 | Brand Daniel Jordan | Director, 10% Owner | Gift(G) | 125K | — | $0 |
| Dec 28, 2025 | Brand Daniel Jordan | Director, 10% Owner | Gift(G) | 125K | — | $0 |
| Dec 28, 2025 | Spellmeyer Jacob Virgil | Director, 10% Owner | Gift(G) | 99K | — | $0 |
| Dec 28, 2025 | Spellmeyer Jacob Virgil | Director, 10% Owner | Gift(G) | 99K | — | $0 |
| Dec 28, 2025 | Spellmeyer Jacob Virgil | Director, 10% Owner | Gift(G) | 99K | — | $0 |
| Dec 28, 2025 | Spellmeyer Jacob Virgil | Director, 10% Owner | Gift(G) | 99K | — | $0 |
| Dec 28, 2025 | Pereboom Bryan Douglas | Director, 10% Owner | Gift(G) | 71K | — | $0 |
| Dec 28, 2025 | Pereboom Bryan Douglas | Director, 10% Owner | Gift(G) | 71K | — | $0 |
| Dec 28, 2025 | Pereboom Bryan Douglas | Director, 10% Owner | Gift(G) | 71K | — | $0 |
| Dec 28, 2025 | Pereboom Bryan Douglas | Director, 10% Owner | Gift(G) | 71K | — | $0 |
| Sep 15, 2025 | Booth Rodderick Fredrick | Chief Financial Officer | Disposed to issuer(D) | 108K | — | — |
| Sep 15, 2025 | Booth Rodderick Fredrick | Chief Financial Officer | Disposed to issuer(D) | 108K | $20.00 | $2.2M |
| Sep 15, 2025 | Viking Cake Fuel, LLC | 10% Owner | Other(J) | 3.1M | — | $0 |
| Sep 15, 2025 | Viking Cake Fuel, LLC | 10% Owner | Buy(P) | 3.1M | $20.00 | $62.4M |
| Sep 15, 2025 | Pereboom Bryan Douglas | Director, 10% Owner | Buy(P) | 3.1M | $20.00 | $62.4M |
| Sep 15, 2025 | Pereboom Bryan Douglas | Director, 10% Owner | Other(J) | 3.1M | — | $0 |
| Sep 15, 2025 | Brand Daniel Jordan | Director, 10% Owner | Other(J) | 3.1M | — | $0 |
| Sep 15, 2025 | Brand Daniel Jordan | Director, 10% Owner | Buy(P) | 3.1M | $20.00 | $62.4M |
| Sep 15, 2025 | Spellmeyer Jacob Virgil | Director, 10% Owner | Other(J) | 3.1M | — | $0 |
| Sep 15, 2025 | Spellmeyer Jacob Virgil | Director, 10% Owner | Buy(P) | 3.1M | $20.00 | $62.4M |
| Sep 15, 2025 | Hernandez Jeffrey Robert | Director, 10% Owner | Buy(P) | 3.1M | $20.00 | $62.4M |
| Sep 15, 2025 | Hernandez Jeffrey Robert | Director, 10% Owner | Other(J) | 3.1M | — | $0 |
| Sep 11, 2025 | Booth Rodderick Fredrick | Chief Financial Officer | Grant(A) | 38K | — | — |
| Sep 11, 2025 | Booth Rodderick Fredrick | Chief Financial Officer | Grant(A) | 242K | — | — |
| Sep 11, 2025 | Booth Rodderick Fredrick | Chief Financial Officer | Grant(A) | 242K | — | — |
| Sep 11, 2025 | Booth Rodderick Fredrick | Chief Financial Officer | Grant(A) | 76K | — | $0 |
| Sep 11, 2025 | Pereboom Bryan Douglas | Director, 10% Owner | Grant(A) | 3K | — | — |
| Sep 11, 2025 | Brand Daniel Jordan | Director, 10% Owner | Grant(A) | 3K | — | — |
| Sep 11, 2025 | Spellmeyer Jacob Virgil | Director, 10% Owner | Grant(A) | 3K | — | — |
| Sep 11, 2025 | Hernandez Jeffrey Robert | Director, 10% Owner | Grant(A) | 3K | — | — |
Insider transactions sourced from SEC EDGAR Form 4 filings, normalized within minutes of acceptance. "Buy"/"Sell" mark open-market transactions (codes P/S), the tradeable signal. Awards, option exercises and tax-withholding are shown with their raw code. All data is public domain.
Coverage: Form 4 filings indexed 2021-03-29 → 2026-07-14. Earlier history is backfilling; this window widens as it deepens.
Programmatic access via the Arkolith API & MCP server (insider.transactions, insider.company).