HNST

Honest Co Inc Cross-source read$5.41 1.88%
Consumer DiscretionaryCUSIP 438333106· EOD Sep 11, 2026

Among active 13F managers last quarter, 6 opened and 21 added, while 16 reduced; the largest holder to move was ArrowMark Colorado Holdings LLC (+15%). Over the last 180 days, 9 insiders sold and none bought, a net -$2.1M in open-market trades.

Tracked 13F holders
136
45 in Q2 2026 filings
13F value (tracked)
$148.3M
Smart-money readMixed
Net sellingNet buying
Funds · active managers, latest 13F
27 adding · 16 trimming
Insiders · Form 4 open-market, 180d
0 buying · 9 selling · -$2.1M
US House · STOCK Act, 180d
0 buying · 0 selling

The legs disagree, or only one of them leans.

Price & smart-money activity

$5.41 1.88%5Y -48.7%
$0.32$3.14$5.96$8.78$11.602021202220232024202520261417734914291721132013241913161420231320281292172737115213393424165324103946839419254982435937279191511
Hover for who · click for detailEnd-of-day closing prices52w $2.10 – $5.95

Who owns HNST?

136 tracked 13F filers · ranked by shares held

136 tracked 13F filers disclose a position in HNST as of the latest SEC 13F filings, a combined $148.3M in reported value. Holders and values reflect the 13F filers Arkolith currently tracks, not the entire institutional universe. Counts and totals are a floor, not the full institutional ownership.

#FundSharesPosition valueLast moveAs ofHistory
1BlackRock, Inc.7.0M
$25.7M
+6.9%
Added · +451K sh
Q2 2026
2Vanguard Capital Management LLC4.2M
$15.4M
−0.7%
Reduced · −32K sh
Q2 2026
3ArrowMark Colorado Holdings LLC2.9M
$10.7M
+15%
Added · +375K sh
Q2 2026
4Geode Capital Management, LLC2.6M
$9.5M
+7.1%
Added · +173K sh
Q2 2026
5State Street Corp2.1M
$7.6M
+10%
Added · +195K sh
Q2 2026
6Marshall Wace, LLP1.9M
$5.6M
New
+1.9M sh
Q1 2026
7Vanguard Portfolio Management LLC1.7M
$6.4M
+0.7%
Added · +12K sh
Q2 2026
8Portolan Capital Management, LLC1.7M
$6.4M
−43%
Reduced · −1.3M sh
Q2 2026
9Dimensional Fund Advisors LP1.5M
$4.5M
−12%
Reduced · −217K sh
Q1 2026
10AQR Capital Management LLC1.4M
$4.2M
19×
Added · +1.4M sh
Q1 2026
11Ameriprise Financial Inc1.4M
$4.2M
+1.1%
Added · +16K sh
Q1 2026
12Citadel Advisors LLC1.1M
$4.2M
−40%
Reduced · −749K sh
Q2 2026
13Jane Street Group, LLC1.1M
$3.2M
+117%
Added · +584K sh
Q1 2026
14FMR LLC957K
$3.5M
+10%
Added · +91K sh
Q2 2026
15Tudor Investment Corp Et Al936K
$3.4M
+84%
Added · +427K sh
Q2 2026
16Citigroup Inc784K
$2.3M
−12%
Reduced · −110K sh
Q1 2026
17Northern Trust Corp720K
$2.1M
+4.9%
Added · +33K sh
Q1 2026
18UBS Group AG704K
$2.1M
−31%
Reduced · −311K sh
Q1 2026
19Vanguard Fiduciary Trust Co660K
$2.4M
−5.5%
Reduced · −39K sh
Q2 2026
20Goldman Sachs Group Inc646K
$1.9M
−58%
Reduced · −874K sh
Q1 2026
21Knights of Columbus Asset Advisors LLC518K
$1.9M
New
+518K sh
Q2 2026
22Victory Capital Management Inc456K
$1.3M
−37%
Reduced · −268K sh
Q1 2026
23Susquehanna International Group, LLP455K
$1.3M
−57%
Reduced · −592K sh
Q1 2026
24Bank of New York Mellon Corp413K
$1.2M
−10%
Reduced · −46K sh
Q1 2026
25Millennium Management LLC412K
$1.2M
10×
Added · +371K sh
Q1 2026

Holders and values reflect the 13F filers Arkolith currently tracks, not the entire institutional universe. Counts and totals are a floor, not the full institutional ownership.

Is HNST being bought or sold by institutions?

Last quarter, 6 funds opened a new position in HNST and 21 added to an existing one, while 16 reduced. Based on 13F filings from active, signal-eligible managers (passive index funds and other mechanical holders are excluded from this count).

Opened
6
funds took a first position
Added
21
added to an existing position
Reduced
16
reduced, still holding
Biggest moves · ranked by size of the change, positions above a floor

Funds that own HNST also own

CompanyCo-held byTheir position there
Nvidia CorpNVDA61 funds$165.2B
Microsoft CorpMSFT61 funds$92.2B
Costco Wholesale CorpCOST60 funds$14.3B
Amazon.com IncAMZN59 funds$75.4B
Alphabet Inc-CL AGOOGL59 funds$69.9B
Meta Platforms Inc-Class AMETA59 funds$44.9B
Advanced Micro DevicesAMD59 funds$28.1B
Lam Research CorpLRCX59 funds$18.6B
Apple IncAAPL58 funds$114.5B
Visa Inc-Class A SharesV58 funds$25.7B
Unitedhealth Group IncUNH58 funds$16.6B
Berkshire Hathaway Inc-CL BBRK/B58 funds$14.9B

Ranked by how many of HNST's tracked holders also hold each name. The last column is those co-holders' combined reported position in that name, not in HNST.

Insider activity (Form 4)

Full insider page →
Sells · 180d
$2.1M
9 insiders
Net · 180d
-$2.1M
20 open-market transactions
DateInsiderRoleActionSharesValue
Aug 21, 2026von Kunssberg EtienneSVP, Supply ChainSell (S)5K$23K
Aug 20, 2026Sheehey BrendanGeneral CounselSell (S)10K$48K
Aug 20, 2026Sternweis ThomasSVP, Enterprise Dev. & Strat.Sell (S)6K$32K
Aug 20, 2026von Kunssberg EtienneSVP, Supply ChainSell (S)3K$13K
Aug 20, 2026Mayle JonathanSVP, Customer SalesSell (S)6K$31K
Aug 20, 2026Bruce Curtiss James IIIChief Fin. & Operating OfficerSell (S)3K$16K
Aug 20, 2026Ball Dorria L.Chief People OfficerSell (S)7K$34K
Aug 20, 2026Vernon CarlaChief Executive Officer, DirectorSell (S)118K$588K
Aug 11, 2026Turner AndreaDirectorSell (S)30K$156K
Aug 10, 2026Mayle JonathanSVP, Customer SalesSell (S)79K$412K
Aug 10, 2026Turner AndreaDirectorSell (S)34K$182K
May 22, 2026von Kunssberg EtienneSVP, Supply ChainSell (S)5K$15K

Do institutions, insiders and Congress agree?

Mixed signals

Where institutional funds (13F), corporate insiders (Form 4) and US House members (STOCK Act) are buying or selling the same name in the same window. Green is buying, red is selling.

SEC EDGAR 13F + Form 4 + US House STOCK Act{ }get_ticker_confluence · API & MCP

Signals by source

Insiders and Congress: last 180 days. Funds: latest 13F, top 100 holders incl. passive

SourceBuyingSellingNet
13F funds
Top 100 holders by value, passive included; the hero counts active managers only
4737
Insiders
Form 4 open-market
09-$2.1M
US House
STOCK Act trades
00$0
Sector rotation
HNST is in Consumer Discretionary, which smart money is rotating OUT OF
$12.8B

Capital Rotation reports where institutional capital disclosed rotating, as of the latest public SEC 13F filings. It is data, not investment advice, a recommendation, or a prediction. Filings lag about 45 days and cover long US equity positions only. Past disclosed flows do not indicate future prices. Do your own research; consult a licensed advisor.

Institutional ownership over time

45 tracked filers in Q2 2026 filingsstill filing
074148Q3 2024Q1 2025Q3 2025Q1 2026Q2 2026
tracked filers holding their reported valueQ2 2026 filings so far: $23.7M
Each bar counts tracked filers with a position in that quarter's filings, so the newest bar excludes filers still on an earlier quarter. Arkolith's tracked universe has grown over this window; part of any long-run rise is coverage, not new buyers.

Recent filings

15 most recent

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Connected entities for HNST

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Ask your agent what changed in HNST

This stock page is the public Follow view. For one current, evidence-backed answer, use capital_change_brief through REST or MCP. It compares tracked 13F changes with qualifying Form 4 activity and cites the SEC evidence.

Copy-paste
curl -H "Authorization: Bearer YOUR_API_KEY" \
  "https://arkolith.com/api/v1/stocks/HNST/capital-change-brief"
Ask your agent
Use Arkolith's capital_change_brief for HNST.
Tell me what changed, whether insider activity
corroborates it, and cite the SEC evidence.

13F holdings + Form 4 insider transactions + end-of-day price history + the live filing stream, joined for HNST. Filings are public domain, sourced to SEC EDGAR; price series derived from end-of-day closes.