Fortune Financial Advisors, LLC holds a diversified book of 163 reported positions worth $233.7M as of Q2 2026 (disclosed Jul 22, 2026, a ~22-day 13F lag). This quarter Honeywell Aerospace Inc first appears in 13F filings, a listing rather than a purchase; they opened Crane Co and trimmed Ishares Msci USA Min Vol Fac. Their largest long position is Garmin Ltd at 7% of the reported non-option book.
Fortune Financial Advisors, LLC is a wealth platform: this book aggregates client accounts across many advisers.
Top-heavy: diversified book
Share of the disclosed book in its largest positions. A higher top-5 share means a more concentrated, higher-conviction portfolio.
73% mapped to company sectors
+5 sectors below the cut, 5% together
Direct operating-company sectors from our SIC-based security master. ETF/fund and unclassified holdings stay visible separately; this is not ETF look-through exposure.
Estimated $ traded · quarter-end prices (an exit at the prior quarter-end), no cost basis
Other tracked managers holding the same core names as Fortune Financial Advisors, LLC
| Manager / fund | Shared names | Their $ in those |
|---|---|---|
| Innovator Capital Management, LLC | 8 / 80 | $2.9B |
| Uhlmann Price Securities, LLC | 33 / 80 | $2.5B |
| Hoffman, Alan N Investment Management | 8 / 80 | $154.1M |
| 9823 Capital, L.P. | 8 / 80 | $126.3M |
| Ebert Capital Management Inc. | 14 / 80 | $89.3M |
| New World Advisors LLC | 33 / 80 | $473.5M |
| Ketron Financial | 19 / 80 | $258.3M |
| Fortune 45 LLC | 14 / 80 | $183.6M |
Ranked by the share of each fund's own book sitting in the names it shares with Fortune Financial Advisors, LLC: only funds sharing at least a tenth of the book qualify. Index giants, bank custody books and market makers are excluded. They hold everything, so their overlap says nothing.
Bars show each position's share of the portfolio. Click a row for its position history.
| # | Security | Value | Shares | % Port | Last move | History |
|---|---|---|---|---|---|---|
| 1 | Garmin Ltd SHS | $15.6M | 65.7K | 6.7% | —Held | |
| 2 | Ishares TR MSCI USA MIN ETF | $12.2M | 126.0K | 5.2% | ▼−0.8% Reduced · −1K sh | |
| 3 | Applied Matls Inc COM | $7.8M | 10.8K | 3.4% | ▼−15% Reduced · −2K sh | |
| 4 | Alphabet Inc CAP STK CL A | $7.7M | 21.4K | 3.3% | ▲+3.7% Added · +758 sh | |
| 5 | Nvidia Corporation COM | $7.6M | 38.0K | 3.3% | ▼−4.3% Reduced · −2K sh | |
| 6 | Apple Inc COM | $5.8M | 20.0K | 2.5% | ▲+0.1% Added · +12 sh | |
| 7 | Vanguard Scottsdale FDS SHORT TERM TREAS | $5.7M | 97.9K | 2.4% | ▲+6.2% Added · +6K sh | |
| 8 | Vaneck ETF Trust MRNGSTR WDE MOAT | $5.3M | 50.6K | 2.3% | ▼−7.4% Reduced · −4K sh | |
| 9 | Amphenol Corp CL A | $5.2M | 29.7K | 2.2% | ▲+14% Added · +4K sh | |
| 10 | Broadcom Inc COM | $4.6M | 12.1K | 2.0% | ▼−0.1% Reduced · −15 sh | |
| 11 | Microsoft Corp COM | $4.2M | 11.2K | 1.8% | ▲+11% Added · +1K sh | |
| 12 | Oreilly Automotive Inc COM | $4.0M | 44.0K | 1.7% | ▲+13% Added · +5K sh | |
| 13 | Vanguard Malvern FDS STRM INFPROIDX | $3.9M | 76.8K | 1.7% | ▲+10% Added · +7K sh | |
| 14 | Mastercard Incorporated CL A | $3.8M | 7.5K | 1.6% | ▲+11% Added · +749 sh | |
| 15 | JPMorgan Chase & Co COM | $3.8M | 11.5K | 1.6% | ▲+6.0% Added · +655 sh | |
| 16 | Altria Group Inc COM | $3.6M | 50.6K | 1.6% | ▲+11% Added · +5K sh | |
| 17 | Seagate Technology HLDNGS PL ORD SHS | $3.3M | 3.4K | 1.4% | ▼−44% Reduced · −3K sh | |
| 18 | Amazon Com Inc COM | $3.2M | 13.4K | 1.4% | ▲+13% Added · +2K sh | |
| 19 | Philip Morris Intl Inc COM | $3.2M | 17.6K | 1.4% | ▲+14% Added · +2K sh | |
| 20 | Monster Beverage Corp New COM | $3.1M | 32.6K | 1.3% | ▲+16% Added · +5K sh | |
| 21 | Ishares TR 3 7 YR TREAS BD | $3.1M | 26.6K | 1.3% | ▲+1.0% Added · +257 sh | |
| 22 | Northrop Grumman Corp COM | $2.9M | 5.7K | 1.2% | ▲+11% Added · +568 sh | |
| 23 | Visa Inc COM CL A | $2.7M | 7.8K | 1.1% | ▲+18% Added · +1K sh | |
| 24 | Meta Platforms Inc CL A | $2.7M | 4.8K | 1.1% | ▲+1.3% Added · +60 sh | |
| 25 | Advanced Micro Devices Inc COM | $2.6M | 4.4K | 1.1% | ▼−1.9% Reduced · −85 sh | |
| 26 | Powell Inds Inc COM | $2.5M | 8.6K | 1.1% | ▲+200% Added · +6K sh | |
| 27 | Ishares TR MSCI USA MMENTM | $2.5M | 7.2K | 1.1% | ▲+14% Added · +856 sh | |
| 28 | Invesco Exchange Traded FD T S&P500 EQL WGT | $2.5M | 11.5K | 1.1% | ▼−4.0% Reduced · −486 sh | |
| 29 | Ishares TR MSCI EAFE MIN VL | $2.3M | 26.5K | 1.0% | ▲+2.5% Added · +639 sh | |
| 30 | Alphabet Inc CAP STK CL C | $2.2M | 6.2K | 0.9% | ▼−1.7% Reduced · −110 sh | |
| 31 | Steris PLC SHS USD | $2.1M | 10.1K | 0.9% | ▲+19% Added · +2K sh | |
| 32 | Eli Lilly & Co COM | $2.1M | 1.7K | 0.9% | ▲+36% Added · +464 sh | |
| 33 | Lockheed Martin Corp COM | $2.1M | 4.1K | 0.9% | ▲+17% Added · +581 sh | |
| 34 | TJX Cos Inc New COM | $2.1M | 13.6K | 0.9% | ▲+18% Added · +2K sh | |
| 35 | Ishares TR TIPS BD ETF | $2.0M | 18.3K | 0.9% | ▲+0.4% Added · +72 sh | |
| 36 | Kla Corp COM NEW | $1.9M | 6.4K | 0.8% | ▲+875% Added · +6K sh | |
| 37 | Grupo Aeroportuario Del Sure SPON ADR SER B | $1.9M | 6.2K | 0.8% | ▲+18% Added · +963 sh | |
| 38 | Innovator Etfs Trust US EQTY PWR BUF | $1.8M | 36.4K | 0.8% | ▼−8.6% Reduced · −3K sh | |
| 39 | Chevron Corporation COM | $1.8M | 10.7K | 0.8% | ▲+12% Added · +1K sh | |
| 40 | Union Pac Corp COM | $1.8M | 6.5K | 0.8% | ▲+26% Added · +1K sh | |
| 41 | Affirm Hldgs Inc COM CL A | $1.7M | 20.7K | 0.7% | —Held | |
| 42 | Abbott Laboratories COM | $1.7M | 18.6K | 0.7% | ▲+25% Added · +4K sh | |
| 43 | SPDR Series Trust ST STR BLO 1 ETF | $1.6M | 17.6K | 0.7% | ▲+23% Added · +3K sh | |
| 44 | Murphy USA Inc COM | $1.6M | 3.0K | 0.7% | ▲+30% Added · +695 sh | |
| 45 | Franco Nev Corp COM | $1.6M | 7.6K | 0.7% | ▲+12% Added · +844 sh | |
| 46 | Texas Pacific Land Corporati COM | $1.6M | 3.6K | 0.7% | ▲+21% Added · +616 sh | |
| 47 | State STR SPDR S&P 500 ETF T TR UNIT | $1.5M | 2.0K | 0.6% | ▼−0.7% Reduced · −14 sh | |
| 48 | State STR SPDR Dow Jones Ind UT SER 1 | $1.4M | 2.7K | 0.6% | ▲+0.1% Added · +2 sh | |
| 49 | Eaton Corp PLC SHS | $1.4M | 3.2K | 0.6% | ▲+3.3% Added · +104 sh | |
| 50 | Vanguard Index FDS S&P 500 ETF SHS | $1.4M | 2.0K | 0.6% | ▲+1.0% Added · +19 sh |
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As-of date vs the date the SEC received each filing
Reported 13F total per quarter. Raw filing totals can include option notional.
| Quarter | As of | Filed | Lag | Positions | Value | Form |
|---|---|---|---|---|---|---|
| Q2 2026 | Jun 30, 2026 | Jul 22, 2026 | 22d | 163 | $233.7M | 13F-HR |
| Q1 2026 | Mar 31, 2026 | Apr 30, 2026 | 30d | 148 | $196.2M | 13F-HR |
| Q4 2025 | Dec 31, 2025 | Jan 23, 2026 | 23d | 99 | $148.3M | 13F-HR |
| Q3 2025 | Sep 30, 2025 | Nov 5, 2025 | 36d | 94 | $132.9M | 13F-HR |
| Q2 2025 | Jun 30, 2025 | Jul 16, 2025 | 16d | 95 | $124.3M | 13F-HR |
| Q1 2025 | Mar 31, 2025 | Apr 29, 2025 | 29d | 95 | $116.0M | 13F-HR |
| Q4 2024 | Dec 31, 2024 | Jan 23, 2025 | 23d | 88 | $110.0M | 13F-HR |
| Q3 2024 | Sep 30, 2024 | Oct 24, 2024 | 24d | 88 | $110.4M | 13F-HR |
Holdings from SEC EDGAR 13F-HR filings, updated quarterly, filed up to 45 days after quarter-end. Public domain. Book totals and portfolio weights cover reported non-option positions, which can include notes and warrants. Disclosed put/call options are listed separately and excluded from those totals. Price-derived performance is withheld until the price-source policy and freshness gate are green.