Keeler & Nadler Financial Planning & Wealth Management holds a focused book of 85 reported positions worth $352.3M as of Q2 2026 (disclosed Jul 24, 2026, a ~24-day 13F lag). This quarter they opened Schwab US Mid Cap ETF and trimmed Ishares Msci USA Quality Fac. Their largest long position is Schwab FNDMN Intl LRG Co ETF at 8% of the reported non-option book. Cloning the disclosed picks since 2025 would be +15% (+16.9%/yr). That is a simulation of the disclosed long book, not audited returns.
Keeler & Nadler Financial Planning & Wealth Management is a wealth platform: this book aggregates client accounts across many advisers.
Growth of $10,000 cloning Keeler & Nadler Financial Planning & Wealth Management's disclosed long 13F book, rebalanced on each filing date (so it reflects each quarter's actual reporting lag, ~24 days for the latest filing, with no look-ahead), total-return basis (dividends reinvested), derived from end-of-day prices. “Their reported book” values the same picks from quarter-end, before they were public. S&P 500 is SPY total return over the same window. Excludes shorts, cash, options and non-13F holdings. Not investment advice.
Top-heavy: focused book
Share of the disclosed book in its largest positions. A higher top-5 share means a more concentrated, higher-conviction portfolio.
7% mapped to company sectors
+5 sectors below the cut, 1% together
Direct operating-company sectors from our SIC-based security master. ETF/fund and unclassified holdings stay visible separately; this is not ETF look-through exposure.
Estimated $ traded · quarter-end prices (an exit at the prior quarter-end), no cost basis
Other tracked managers holding the same core names as Keeler & Nadler Financial Planning & Wealth Management
| Manager / fund | Shared names | Their $ in those |
|---|---|---|
| Innovator Capital Management, LLC | 8 / 80 | $2.9B |
| Donor Advised Charitable Giving, Inc. | 9 / 80 | $4.4B |
| Swiss Re Ltd | 19 / 80 | $1.0B |
| PPS&V Asset Management Consultants, Inc. | 18 / 80 | $171.5M |
| Hoffman, Alan N Investment Management | 8 / 80 | $154.1M |
| Golden Reserve Retirement LLC | 25 / 80 | $559.9M |
| Vestwell Advisors, LLC | 10 / 80 | $351.6M |
| Ashford Advisors, LLC | 9 / 80 | $406.4M |
Ranked by the share of each fund's own book sitting in the names it shares with Keeler & Nadler Financial Planning & Wealth Management: only funds sharing at least a tenth of the book qualify. Index giants, bank custody books and market makers are excluded. They hold everything, so their overlap says nothing.
Bars show each position's share of the portfolio. Click a row for its position history.
| # | Security | Value | Shares | % Port | Last move | History |
|---|---|---|---|---|---|---|
| 1 | Schwab Strategic TR FUNDAMENTAL INTL | $29.9M | 566.7K | 8.5% | ▲+2.2% Added · +12K sh | |
| 2 | Schwab Strategic TR US LCAP GR ETF | $29.2M | 862.2K | 8.3% | ▲+2.0% Added · +17K sh | |
| 3 | SPDR Series Trust ST STR P500ETF | $25.0M | 285.0K | 7.1% | ▲+5.1% Added · +14K sh | |
| 4 | Schwab Strategic TR US LCAP VA ETF | $24.4M | 699.9K | 6.9% | ▲+1.8% Added · +13K sh | |
| 5 | Vanguard Index FDS GROWTH ETF | $19.6M | 227.3K | 5.6% | ▲+518% Added · +191K sh | |
| 6 | Vanguard Malvern FDS CORE BD ETF | $19.2M | 248.2K | 5.4% | ▲+11% Added · +24K sh | |
| 7 | BlackRock ETF Trust ISHARES US EQUIT | $16.1M | 236.8K | 4.6% | ▲+71% Added · +98K sh | |
| 8 | Ishares TR MSCI USA QLT FCT | $14.0M | 63.9K | 4.0% | ▼−30% Reduced · −27K sh | |
| 9 | Vanguard Index FDS VALUE ETF | $13.3M | 61.0K | 3.8% | ▲+3.6% Added · +2K sh | |
| 10 | BlackRock ETF Trust ISHA I IN TE ETF | $12.4M | 235.2K | 3.5% | ▼−2.3% Reduced · −6K sh | |
| 11 | Schwab Strategic TR FUNDAMENTAL US L | $12.3M | 396.0K | 3.5% | ▲+211% Added · +269K sh | |
| 12 | Vanguard Star FDS VG TL INTL STK F | $11.4M | 133.0K | 3.2% | ▲+64% Added · +52K sh | |
| 13 | Ishares Inc CORE MSCI EMKT | $11.2M | 134.6K | 3.2% | ▲+6.6% Added · +8K sh | |
| 14 | Ishares TR CORE S&P SCP ETF | $9.7M | 65.6K | 2.8% | ▲+3.5% Added · +2K sh | |
| 15 | State STR SPDR S&P 500 ETF T TR UNIT | $9.6M | 12.9K | 2.7% | ▲+1.6% Added · +197 sh | |
| 16 | Vanguard Whitehall FDS INTL DVD ETF | $8.1M | 86.5K | 2.3% | ▼−28% Reduced · −34K sh | |
| 17 | Nvidia Corporation COM | $6.9M | 34.6K | 2.0% | ▲+0.3% Added · +98 sh | |
| 18 | Ishares TR MSCI USA MIN ETF | $6.9M | 71.6K | 2.0% | ▼−4.2% Reduced · −3K sh | |
| 19 | Schwab Strategic TR US DIVIDEND EQ | $5.3M | 166.0K | 1.5% | ▼−0.5% Reduced · −905 sh | |
| 20 | Apple Inc COM | $4.8M | 16.7K | 1.4% | ▲+0.3% Added · +53 sh | |
| 21 | Ishares TR MSCI USA MMENTM | $4.4M | 12.8K | 1.2% | ▲+0.3% Added · +39 sh | |
| 22 | Vanguard World FD CONSUM STP ETF | $3.9M | 17.3K | 1.1% | ▼−2.9% Reduced · −511 sh | |
| 23 | Schwab Strategic TR INTL EQTY ETF | $3.4M | 121.5K | 1.0% | ▲+1.1% Added · +1K sh | |
| 24 | SPDR Series Trust ST STR SP600 SML | $3.2M | 55.6K | 0.9% | ▲+0.2% Added · +102 sh | |
| 25 | Capital Grp Fixed Incm ETF T SHOR DUR MUN ETF | $3.0M | 115.1K | 0.9% | ▲+18% Added · +17K sh | |
| 26 | SPDR Series Trust ST STR SP600SM C | $2.4M | 22.4K | 0.7% | ▼−2.1% Reduced · −483 sh | |
| 27 | Vanguard Index FDS SML CP GRW ETF | $2.4M | 6.7K | 0.7% | ▼−0.2% Reduced · −13 sh | |
| 28 | Ishares TR NATIONAL MUN ETF | $2.3M | 21.1K | 0.6% | ▲+4.5% Added · +903 sh | |
| 29 | Capital Grp Fixed Incm ETF T MUN INM ETF | $2.1M | 77.4K | 0.6% | ▲+2.3% Added · +2K sh | |
| 30 | Schwab Strategic TR US BRD MKT ETF | $2.0M | 67.7K | 0.6% | ▼−0.1% Reduced · −96 sh | |
| 31 | Vanguard Specialized Funds DIV APP ETF | $1.6M | 6.7K | 0.4% | ▲+2.7% Added · +175 sh | |
| 32 | Ishares TR U.S. TECH ETF | $1.5M | 6.0K | 0.4% | ▼−18% Reduced · −1K sh | |
| 33 | Amazon Com Inc COM | $1.5M | 6.2K | 0.4% | ▲+3.3% Added · +196 sh | |
| 34 | Berkshire Hathaway Inc Del CL B NEW | $1.4M | 2.8K | 0.4% | ▼−3.4% Reduced · −98 sh | |
| 35 | Vanguard Index FDS S&P 500 ETF SHS | $1.4M | 2.0K | 0.4% | ▲+6.8% Added · +127 sh | |
| 36 | T Rowe Price Exchange-Traded PRICE GRW STOCK | $1.2M | 25.3K | 0.3% | —Held | |
| 37 | Schwab Strategic TR US SML CAP ETF | $1.2M | 33.3K | 0.3% | ▲+0.5% Added · +169 sh | |
| 38 | SPDR Series Trust ST STR SP600GRWO | $1.2M | 10.0K | 0.3% | ▼−5.4% Reduced · −573 sh | |
| 39 | T Rowe Price Exchange-Traded CAP APPRECIATION | $1.2M | 28.1K | 0.3% | ▲+10% Added · +3K sh | |
| 40 | Fidelity Covington Trust MSCI INFO TECH I | $1.1M | 4.0K | 0.3% | —Held | |
| 41 | Alphabet Inc CAP STK CL A | $1.1M | 3.0K | 0.3% | ▲~0% Added · +1 sh | |
| 42 | Broadcom Inc COM | $955K | 2.5K | 0.3% | ▲+2.8% Added · +69 sh | |
| 43 | Corning Inc COM | $923K | 3.6K | 0.3% | —Held | |
| 44 | Microsoft Corp COM | $916K | 2.5K | 0.3% | ▲+5.1% Added · +120 sh | |
| 45 | Ishares Inc MSCI EMRG CHN | $855K | 8.4K | 0.2% | ▼−28% Reduced · −3K sh | |
| 46 | Vanguard Index FDS SM CP VAL ETF | $849K | 3.5K | 0.2% | ▲+0.3% Added · +11 sh | |
| 47 | Ishares TR MSCI EAFE MIN VL | $817K | 9.3K | 0.2% | ▼−12% Reduced · −1K sh | |
| 48 | Vanguard BD Index FDS TOTAL BND MRKT | $710K | 9.7K | 0.2% | ▼−15% Reduced · −2K sh | |
| 49 | Richmond Mut Bancorporation COM | $683K | 43.0K | 0.2% | —Held | |
| 50 | Vanguard Index FDS SMALL CP ETF | $665K | 2.2K | 0.2% | ▼−8.5% Reduced · −203 sh |
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As-of date vs the date the SEC received each filing
Reported 13F total per quarter. Raw filing totals can include option notional.
Holdings from SEC EDGAR 13F-HR filings, updated quarterly, filed up to 45 days after quarter-end. Public domain. Book totals and portfolio weights cover reported non-option positions, which can include notes and warrants. Disclosed put/call options are listed separately and excluded from those totals. The performance line is a simulation of the disclosed long book, not an audited return.