The public view is the crawlable proof. The same sourced dataset is available through REST and MCP for agents, research scripts, and back-office tools.
| Date | Insider | Role | Action | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Mar 15, 2026 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 11K | — | — |
| Mar 15, 2026 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 11K | — | $0 |
| Mar 15, 2026 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 63K | — | $0 |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 6K | — | — |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 6K | — | $0 |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | Disposed to issuer(D) | 19K | — | $0 |
| Mar 15, 2026 | Kerby Jeffery Scott | Chief of Owned Retail | Tax withholding(F) | 3K | $0.71 | $2K |
| Mar 15, 2026 | Kerby Jeffery Scott | Chief of Owned Retail | Option exercise(M) | 9K | — | — |
| Mar 15, 2026 | Kerby Jeffery Scott | Chief of Owned Retail | Option exercise(M) | 9K | — | $0 |
| Mar 15, 2026 | Kerby Jeffery Scott | Chief of Owned Retail | Disposed to issuer(D) | 51K | — | $0 |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 57K | — | — |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer, Director | Tax withholding(F) | 16K | $0.71 | $12K |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 315K | — | $0 |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 57K | — | $0 |
| Mar 15, 2026 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 14K | — | — |
| Mar 15, 2026 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 14K | — | $0 |
| Mar 15, 2026 | Haynor Eric Scott | Chief Operating Officer | Disposed to issuer(D) | 79K | — | $0 |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | Option exercise(M) | 43K | — | — |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | Tax withholding(F) | 13K | $0.71 | $9K |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | Option exercise(M) | 43K | — | $0 |
| Jun 6, 2025 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 13K | — | — |
| Jun 6, 2025 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 13K | — | $0 |
| Jun 6, 2025 | Haynor Eric Scott | Chief Operating Officer | Disposed to issuer(D) | 70K | — | $0 |
| May 12, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 10K | — | — |
| May 12, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 10K | — | $0 |
| May 12, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Disposed to issuer(D) | 55K | — | $0 |
| May 2, 2025 | Gray Adam | Director, 10% Owner | Grant(A) | 6.6M | — | — |
| Mar 31, 2025 | Kerby Jeffery Scott | Chief of Owned Retail | Option exercise(M) | 14K | — | — |
| Mar 31, 2025 | Kerby Jeffery Scott | Chief of Owned Retail | Tax withholding(F) | 5K | $0.76 | $4K |
| Mar 31, 2025 | Kerby Jeffery Scott | Chief of Owned Retail | Option exercise(M) | 14K | — | $0 |
| Mar 31, 2025 | DeMartini Robert | Chief Executive Officer, Director | Tax withholding(F) | 23K | $0.76 | $18K |
| Mar 31, 2025 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 80K | — | — |
| Mar 31, 2025 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 80K | — | $0 |
| Mar 31, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 17K | — | — |
| Mar 31, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 17K | — | $0 |
| Mar 31, 2025 | Vogensen Todd E. | Chief Financial Officer | Tax withholding(F) | 7K | $0.76 | $5K |
| Mar 31, 2025 | Vogensen Todd E. | Chief Financial Officer | Option exercise(M) | 24K | — | — |
| Mar 31, 2025 | Vogensen Todd E. | Chief Financial Officer | Option exercise(M) | 24K | — | $0 |
| Mar 31, 2025 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 21K | — | — |
| Mar 31, 2025 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 21K | — | $0 |
| Mar 31, 2025 | Roddy Jack | Chief People Officer | Option exercise(M) | 17K | — | — |
| Mar 31, 2025 | Roddy Jack | Chief People Officer | Option exercise(M) | 17K | — | $0 |
| Mar 31, 2025 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 7K | — | — |
| Mar 31, 2025 | Ulrich George Turner | Principal Accounting Officer | Tax withholding(F) | 2K | $0.76 | $2K |
| Mar 31, 2025 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 7K | — | $0 |
| Mar 25, 2025 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 167K | — | — |
| Mar 25, 2025 | DeMartini Robert | Chief Executive Officer, Director | Tax withholding(F) | 48K | $0.79 | $38K |
| Mar 25, 2025 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 167K | — | $0 |
| Mar 15, 2025 | Roddy Jack | Chief People Officer | Option exercise(M) | 11K | — | — |
| Mar 15, 2025 | Roddy Jack | Chief People Officer | Option exercise(M) | 11K | — | — |
| Mar 15, 2025 | Roddy Jack | Chief People Officer | Disposed to issuer(D) | 42K | — | $0 |
| Mar 15, 2025 | Roddy Jack | Chief People Officer | Option exercise(M) | 11K | — | $0 |
| Mar 15, 2025 | Roddy Jack | Chief People Officer | Option exercise(M) | 11K | — | $0 |
| Mar 15, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 11K | — | — |
| Mar 15, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Option exercise(M) | 11K | — | $0 |
| Mar 15, 2025 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 14K | — | — |
| Mar 15, 2025 | Haynor Eric Scott | Chief Operating Officer | Option exercise(M) | 14K | — | $0 |
| Mar 15, 2025 | Ulrich George Turner | Principal Accounting Officer | Tax withholding(F) | 2K | $0.90 | $2K |
| Mar 15, 2025 | Ulrich George Turner | Principal Accounting Officer | Tax withholding(F) | 1K | $0.90 | $1K |
| Mar 15, 2025 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 4K | — | — |
| Mar 15, 2025 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 6K | — | — |
| Mar 15, 2025 | Ulrich George Turner | Principal Accounting Officer | Disposed to issuer(D) | 9K | — | $0 |
| Mar 15, 2025 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 4K | — | $0 |
| Mar 15, 2025 | Ulrich George Turner | Principal Accounting Officer | Option exercise(M) | 6K | — | $0 |
| Mar 15, 2025 | DeMartini Robert | Chief Executive Officer, Director | Tax withholding(F) | 16K | $0.90 | $15K |
| Mar 15, 2025 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 57K | — | — |
| Mar 15, 2025 | DeMartini Robert | Chief Executive Officer, Director | Option exercise(M) | 56K | — | $0 |
| Mar 15, 2025 | Kerby Jeffery Scott | Chief of Owned Retail | Option exercise(M) | 9K | — | — |
| Mar 15, 2025 | Kerby Jeffery Scott | Chief of Owned Retail | Tax withholding(F) | 3K | $0.90 | $3K |
| Mar 15, 2025 | Kerby Jeffery Scott | Chief of Owned Retail | Option exercise(M) | 9K | — | $0 |
| Mar 14, 2025 | Vogensen Todd E. | Chief Financial Officer | Option exercise(M) | 43K | — | — |
| Mar 14, 2025 | Vogensen Todd E. | Chief Financial Officer | Tax withholding(F) | 12K | $0.90 | $11K |
| Mar 14, 2025 | Vogensen Todd E. | Chief Financial Officer | Option exercise(M) | 43K | — | $0 |
| Mar 14, 2025 | McDermott Tricia | Chief Legal Officer | Tax withholding(F) | 10K | $0.90 | $9K |
| Mar 14, 2025 | McDermott Tricia | Chief Legal Officer | Option exercise(M) | 36K | — | — |
| Mar 14, 2025 | McDermott Tricia | Chief Legal Officer | Option exercise(M) | 36K | — | $0 |
| Mar 12, 2025 | Coliseum Capital Management, LLC | Director, 10% Owner | Grant(A) | 6.2M | — | — |
| Mar 12, 2025 | Roddy Jack | Chief People Officer | Grant(A) | 175K | — | $0 |
| Mar 12, 2025 | Vogensen Todd E. | Chief Financial Officer | Grant(A) | 450K | — | $0 |
| Mar 12, 2025 | Hutchings Jeffrey Layne | Chief Innovation Officer | Grant(A) | 175K | — | $0 |
| Mar 12, 2025 | Haynor Eric Scott | Chief Operating Officer | Grant(A) | 350K | — | $0 |
| Nov 15, 2024 | Peterson Douglas Scott | Director | Gift(G) | 23K | — | $0 |
| Nov 15, 2024 | Peterson Douglas Scott | Director | Gift(G) | 23K | — | $0 |
| Nov 15, 2024 | Peterson Douglas Scott | Director | Other(J) | 23K | — | $0 |
| Oct 25, 2024 | Roddy Jack | Chief People Officer | Option exercise(M) | 2K | — | — |
| Oct 25, 2024 | Roddy Jack | Chief People Officer | Option exercise(M) | 2K | — | $0 |
| Oct 9, 2024 | Peterson Douglas Scott | Director | Gift(G) | 32K | — | $0 |
| Oct 9, 2024 | Peterson Douglas Scott | Director | Gift(G) | 32K | — | $0 |
| Jun 28, 2024 | DeMartini Robert | Chief Executive Officer, Director | Buy(P) | 139K | $1.03 | $143K |
| Jun 27, 2024 | DeMartini Robert | Chief Executive Officer, Director | Buy(P) | 10K | $1.01 | $10K |
| Jun 26, 2024 | DeMartini Robert | Chief Executive Officer, Director | Buy(P) | 51K | $0.98 | $50K |
| Jun 20, 2024 | Haynor Eric Scott | Chief Operating Officer | Grant(A) | 63K | — | $0 |
| Jun 20, 2024 | Vogensen Todd E. | Chief Financial Officer | Grant(A) | 72K | — | $0 |
| Jun 20, 2024 | Krausz Keira | Chief Marketing Officer | Grant(A) | 56K | — | $0 |
| Jun 20, 2024 | Kerby Jeffery Scott | Chief of Owned Retail | Grant(A) | 41K | — | $0 |
| Jun 20, 2024 | DeMartini Robert | Chief Executive Officer, Director | Grant(A) | 241K | — | $0 |
| Jun 20, 2024 | Hutchings Jeffrey Layne | Chief Innovation Officer | Grant(A) | 51K | — | $0 |
| Jun 20, 2024 | Ulrich George Turner | Principal Accounting Officer | Grant(A) | 20K | — | $0 |
| Jun 20, 2024 | Roddy Jack | Chief People Officer | Grant(A) | 51K | — | $0 |
| Jun 20, 2024 | McDermott Tricia | Chief Legal Officer | Grant(A) | 51K | — | $0 |
Insider transactions sourced from SEC EDGAR Form 4 filings, normalized within minutes of acceptance. "Buy"/"Sell" mark open-market transactions (codes P/S), the tradeable signal. Awards, option exercises and tax-withholding are shown with their raw code. All data is public domain.
Programmatic access via the Arkolith API & MCP server (insider.transactions, insider.company).