PRPL

Purple Innovation Inc$0.39 3.74%
Consumer DiscretionaryUSCUSIP 74640Y106· EOD Jun 5, 2026◍ Confluence graph
Tracked 13F Holders
52
-2 QoQ
13F Value (tracked)
$12.1M
Insider Net · 180d
$0
0↑ 0↓
Recent Filings
15
Smart-money sentimentBearish
BearishBullish
13F funds (latest Q)1 adding · 9 trimming
Insider net (180d)$0

Price & smart-money activity

$0.39 3.74%5Y -98.5%
$0.36$7.81$15.25$22.70$30.1420212022202320242025202638212526171823171221101814152014201791811147123117510827612117144811
Hover for who · click for detailEnd-of-day closing prices52w $0.39 – $1.25
Build

Use PRPL data in an agent

The public view is the crawlable proof. The same sourced dataset is available through REST and MCP for agents, research scripts, and back-office tools.

Build

Ask your agent who owns PRPL

This stock page is the Follow view. The Build view lets your agent query PRPL owners, fund changes, insider filings, and source links through REST or MCP.

Copy-paste
curl -H "Authorization: Bearer YOUR_API_KEY" \
  "https://arkolith.com/api/v1/stocks/PRPL"
Ask your agent
Use Arkolith to show who owns PRPL,
which funds added or reduced it, and which
SEC filings prove each claim.

Top institutional holders

52 tracked 13F filers
#FundPosition valueSharesLast moveAs ofHistory
1WASATCH ADVISORS LP
$3.4M
5.1M
−0.9%
Reduced · −45K sh
Q1 2026
2VANGUARD GROUP INC
$1.8M
2.6M
Held
Q4 2025
3VANGUARD CAPITAL MANAGEMENT LLC
$1.5M
2.3M
New
+2.3M sh
Q1 2026
4BlackRock, Inc.
$691K
1.0M
−0.5%
Reduced · −5K sh
Q1 2026
5MILLENNIUM MANAGEMENT LLC
$561K
849K
−9.5%
Reduced · −89K sh
Q1 2026
6Dynamic Advisor Solutions LLC
$497K
752K
Held
Q1 2026
7RENAISSANCE TECHNOLOGIES LLC
$448K
678K
−12%
Reduced · −91K sh
Q1 2026
8GEODE CAPITAL MANAGEMENT, LLC
$447K
676K
+8.1%
Added · +51K sh
Q1 2026
9JACOBS LEVY EQUITY MANAGEMENT, INC
$402K
608K
−23%
Reduced · −186K sh
Q1 2026
10Invenomic Capital Management LP
$331K
500K
−20%
Reduced · −126K sh
Q1 2026
11JPMORGAN CHASE & CO
$213K
329K
−44%
Reduced · −255K sh
Q1 2026
12VANGUARD FIDUCIARY TRUST CO
$204K
309K
New
+309K sh
Q1 2026
13Anson Funds Management LP
$198K
300K
Held
Q1 2026
14CHARLES SCHWAB INVESTMENT MANAGEMENT INC
$190K
287K
+1.1%
Added · +3K sh
Q1 2026
15Stratos Wealth Partners, LTD.
$181K
273K
Held
Q1 2026
16STATE STREET CORP
$172K
260K
Held
Q1 2026
17TUDOR INVESTMENT CORP ET AL
$100K
151K
Held
Q1 2026
18GOLDMAN SACHS GROUP INC
$97K
146K
+20%
Added · +24K sh
Q1 2026
19Divisadero Street Capital Management, LP
$92K
139K
Held
Q1 2026
20MML INVESTORS SERVICES, LLC
$87K
132K
+8.2%
Added · +10K sh
Q1 2026
21XTX Topco Ltd
$77K
116K
+0.8%
Added · +867 sh
Q1 2026
22Corient Private Wealth LLC
$68K
104K
Held
Q1 2026
23NORTHERN TRUST CORP
$64K
97K
Held
Q1 2026
24LPL Financial LLC
$51K
76K
+43%
Added · +23K sh
Q1 2026
25BRIDGEWAY CAPITAL MANAGEMENT, LLC
$50K
75K
Held
Q1 2026

Holders and values reflect the 13F filers Arkolith currently tracks, not the entire institutional universe. Counts and totals are a floor, not the full institutional ownership.

Fund activity: latest quarter

Opened (NEW)
0
funds
Added
1
funds
Reduced
9
funds
Exited
0
funds

Insider activity (Form 4)

Full insider page →
Buys · 180d
$0
0 insiders
Sells · 180d
$0
0 insiders
Net
$0
0 P/S txns
Signal
Mixed
open-market
DateInsiderRoleActionSharesValue
Mar 15, 2026Ulrich George TurnerPrincipal Accounting OfficerOption exercise (M)6K$0
Mar 15, 2026Ulrich George TurnerPrincipal Accounting OfficerDisposed to issuer (D)19K$0
Mar 15, 2026KERBY JEFFERY SCOTTChief of Owned RetailTax withholding (F)3K$2K
Mar 15, 2026KERBY JEFFERY SCOTTChief of Owned RetailOption exercise (M)9K
Mar 15, 2026KERBY JEFFERY SCOTTChief of Owned RetailOption exercise (M)9K$0
Mar 15, 2026KERBY JEFFERY SCOTTChief of Owned RetailDisposed to issuer (D)51K$0
Mar 15, 2026DeMartini RobertChief Executive Officer, DirectorOption exercise (M)57K
Mar 15, 2026DeMartini RobertChief Executive Officer, DirectorTax withholding (F)16K$12K
Mar 15, 2026HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise (M)11K$0
Mar 15, 2026DeMartini RobertChief Executive Officer, DirectorOption exercise (M)315K$0
Mar 15, 2026DeMartini RobertChief Executive Officer, DirectorOption exercise (M)57K$0
Mar 15, 2026HAYNOR ERIC SCOTTChief Operating OfficerOption exercise (M)14K

Institutional ownership over time

52 funds-19 since Q2 2022
03876Q2 2022Q1 2023Q4 2023Q3 2024Q2 2025Q1 2026
funds holding aggregate valuelatest $41.3M

Funds that own PRPL also own

CompanyCo-held byCombined value
NVIDIA CORPNVDA21 funds$11.5B
BROADCOM INCAVGO21 funds$4.4B
CHEVRON CORPCVX21 funds$1.8B
AMAZON.COM INCAMZN20 funds$6.9B
MICROSOFT CORPMSFT20 funds$6.7B
META PLATFORMS INC-CLASS AMETA20 funds$3.7B
JPMORGAN CHASE & COJPM20 funds$3.0B
COSTCO WHOLESALE CORPCOST20 funds$1.9B
ELI LILLY & COLLY20 funds$1.7B
MASTERCARD INC - AMA20 funds$1.2B
BANK OF AMERICA CORPBAC20 funds$716.4M
LAM RESEARCH CORPLRCX20 funds$628.7M

Ranked by how many of PRPL's institutional holders also hold each name, a cross-fund conviction signal. Via the MCP server (ticker.co_held).

Recent filings

15 shown

Browse more

13F holdings + Form 4 insider transactions + end-of-day price history + the live filing stream, joined for PRPL. Filings are public domain, sourced to SEC EDGAR; price series derived from end-of-day closes. Every panel above is one call to the Arkolith API & MCP server.