PRPL

Purple Innovation Inc
Consumer DiscretionaryUSCUSIP 74640Y106◍ Confluence graph
Tracked 13F Holders
63
-41 QoQ
13F Value (tracked)
$39.4M
Insider Net · 180d
$29K
1↑ 0↓
Recent Filings
15
Smart-money sentimentMixed
BearishBullish
13F funds (latest Q)4 adding · 6 trimming
Insider net (180d)+$29K

Who owns PRPL?

63 tracked 13F filers

63 tracked 13F filers disclose a position in PRPL as of the latest SEC 13F filings, a combined $39.4M in reported value. Holders and values reflect the 13F filers Arkolith currently tracks, not the entire institutional universe. Counts and totals are a floor, not the full institutional ownership.

All quarters use one ordinary-share-equivalent series. Historical ADS are converted at 2 ADS = 1 ordinary share. Expand a row for the exact calculation; the residual is not classified as a trade.
#FundPosition valueSharesLast moveAs ofHistory
1Coliseum Capital Management, LLC
$31.0M
46.9M
Held
Q1 2026
2WASATCH ADVISORS LP
$1.8M
5.1M
Held
Q2 2026
3VANGUARD CAPITAL MANAGEMENT LLC
$1.5M
2.3M
First observed position
No prior filed position
Q1 2026
4BlackRock, Inc.
$691K
1.0M
−0.5%
Reduced · −5K sh
Q1 2026
5MILLENNIUM MANAGEMENT LLC
$561K
849K
−9.5%
Reduced · −89K sh
Q1 2026
6Dynamic Advisor Solutions LLC
$269K
752K
Held
Q2 2026
7RENAISSANCE TECHNOLOGIES LLC
$448K
678K
−12%
Reduced · −91K sh
Q1 2026
8GEODE CAPITAL MANAGEMENT, LLC
$221K
618K
−8.6%
Reduced · −58K sh
Q2 2026
9JACOBS LEVY EQUITY MANAGEMENT, INC
$402K
608K
−23%
Reduced · −186K sh
Q1 2026
10Invenomic Capital Management LP
$331K
500K
−20%
Reduced · −126K sh
Q1 2026
11Crumly & Associates Inc.
$119K
333K
+14%
Added · +41K sh
Q2 2026
12JPMORGAN CHASE & CO
$213K
329K
−44%
Reduced · −255K sh
Q1 2026
13VANGUARD FIDUCIARY TRUST CO
$204K
309K
First observed position
No prior filed position
Q1 2026
14Anson Funds Management LP
$198K
300K
Held
Q1 2026
15CHARLES SCHWAB INVESTMENT MANAGEMENT INC
$190K
287K
+1.1%
Added · +3K sh
Q1 2026
16Stratos Wealth Partners, LTD.
$98K
274K
+0.1%
Added · +400 sh
Q2 2026
17STATE STREET CORP
$93K
260K
Held
Q2 2026
18TUDOR INVESTMENT CORP ET AL
$100K
151K
Held
Q1 2026
19GOLDMAN SACHS GROUP INC
$97K
146K
+20%
Added · +24K sh
Q1 2026
20Divisadero Street Capital Management, LP
$92K
139K
Held
Q1 2026
21MML INVESTORS SERVICES, LLC
$46K
129K
−2.2%
Reduced · −3K sh
Q2 2026
22Shay Capital LLC
$82K
124K
Held
Q1 2026
23XTX Topco Ltd
$77K
116K
+0.8%
Added · +867 sh
Q1 2026
24Midwest Financial Group LLC
$41K
115K
Held
Q2 2026
25Corient Private Wealth LP
$68K
104K
Held
Q1 2026

Holders and values reflect the 13F filers Arkolith currently tracks, not the entire institutional universe. Counts and totals are a floor, not the full institutional ownership.

Is PRPL being bought or sold by institutions?

Last quarter, 1 fund opened a new position in PRPL and 3 added to an existing one, while 6 reduced and 0 exited entirely — based on 13F filings from active, signal-eligible managers (passive index funds and other mechanical holders are excluded from this count).

Opened (NEW)
1
funds
Added
3
funds
Reduced
6
funds
Exited
0
funds

Funds that own PRPL also own

CompanyCo-held byCombined value
NVIDIA CORPNVDA28 funds$10.3B
MICROSOFT CORPMSFT27 funds$4.5B
BROADCOM INCAVGO27 funds$3.8B
AMAZON.COM INCAMZN26 funds$5.0B
APPLE INCAAPL25 funds$7.3B
ALPHABET INC-CL AGOOGL25 funds$2.9B
TESLA INCTSLA25 funds$2.1B
BANK OF AMERICA CORPBAC25 funds$1.6B
COSTCO WHOLESALE CORPCOST25 funds$1.3B
MICRON TECHNOLOGY INCMU24 funds$4.4B
ALPHABET INC-CL CGOOG24 funds$3.3B
JPMORGAN CHASE & COJPM24 funds$2.4B

Ranked by how many of PRPL's institutional holders also hold each name, a cross-fund conviction signal.

Insider activity (Form 4)

Full insider page →
Buys · 180d
$29K
1 insiders
Sells · 180d
$0
0 insiders
Net
$29K
1 P/S txns
Signal
Net Buying
open-market
DateInsiderRoleActionSharesValue
May 4, 2026Lucian Robert GerardChief Financial OfficerBuy (P)60K$29K
Jun 28, 2024DeMartini RobertChief Executive Officer, DirectorBuy (P)139K$143K
Jun 27, 2024DeMartini RobertChief Executive Officer, DirectorBuy (P)10K$10K
Jun 26, 2024DeMartini RobertChief Executive Officer, DirectorBuy (P)51K$50K
Mar 22, 2024Ulrich George TurnerPrincipal Accounting OfficerBuy (P)4K$6K
Aug 28, 2023DICAMILLO GARY TDirectorBuy (P)10K$22K
Jun 2, 2023McGarvey Casey KaleChief Legal OfficerBuy (P)22K$64K
May 26, 2023KERBY JEFFERY SCOTTChief of Owned RetailBuy (P)16K$56K
May 16, 2023DARLING SETH LANEDirectorBuy (P)17K$52K
May 15, 2023Pate R CarterDirectorBuy (P)17K$50K
May 15, 2023DeMartini RobertCEOBuy (P)50K$149K
Mar 23, 2023KERBY JEFFERY SCOTTChief of Owned RetailBuy (P)23K$64K

Institutional ownership over time

22 funds-45 since Q3 2024
03671Q3 2024Q1 2025Q3 2025Q1 2026Q2 2026
funds holding aggregate valuelatest $2.8M

Recent filings

15 shown

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Connected entities for PRPL

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Ask your agent what changed in PRPL

This stock page is the public Follow view. For one current, evidence-backed answer, use capital_change_brief through REST or MCP. It compares tracked 13F changes with qualifying Form 4 activity and cites the SEC evidence.

Copy-paste
curl -H "Authorization: Bearer YOUR_API_KEY" \
  "https://arkolith.com/api/v1/stocks/PRPL/capital-change-brief"
Ask your agent
Use Arkolith's capital_change_brief for PRPL.
Tell me what changed, whether insider activity
corroborates it, and cite the SEC evidence.

13F holdings + Form 4 insider transactions + end-of-day price history + the live filing stream, joined for PRPL. Filings are public domain, sourced to SEC EDGAR; price series derived from end-of-day closes.